In terms of donations from the Intesa Sanpaolo Charity Fund, the Plan approved annually by the Group's Supervisory Board defines, both in terms of quality and quantity, the areas of action and the priority donations, whether non-recurring or classified as investments in the community. In particular, the 2015 Plan confirmed the strategic focus on national and local projects with a significant social impact in favour of more fragile individuals, hit hardest by the economic crisis, with the objective to allocate over 80% of national contributions. In 2015 this target was amply exceeded and, net of the international intervention in favour of poor countries, the national central subsidies went for more than 84% in support of vulnerable and weak groups (basically in line with what was achieved in 2014, and up from 77% in 2012) and entailed different types of action: aid for the disabled, solidarity, social inclusion, fight against poverty, training and employment opportunities for disadvantaged people and health initiatives in the field research and assistance to the sick.
Also at the level of territorial donations, the same shares exceeded the targets set (over 60%), with an incidence on the total amount equal to over 65%.
The commitment to the community thereby contributes to reducing the social and economic inequalities that are increasingly common in communities where the Group operates, due to the economic and financial crisis. The objective is to reinforce a social cohesion model that is also functional to the long-term results of the Group.
Moreover, there was a strong focus on local donations, managed autonomously by the Regional Departments of the Banca dei Territori Division, which allow branches of Intesa Sanpaolo and banks without their own charity fund (or with a fund characterised by insufficient resources) to integrate the traditional role of “territorial bank” with a considerable philanthropic, social and cultural commitment.
Among the various initiatives, there was an experimental project on the area of Milan (with possible extension to other territories), for combating social fragility, which is characterised by the possibility of channelling resources to increase the number of meals for the benefit of needy people and, in the medium term, to activate systems to enable reintegration into employment of disadvantaged individuals. The initiative involved numerous non-profit organisations dedicated to charity and to support those in need in the Milan area in order to enable, in a medium-term perspective, the generation of 100,000 new meals a year for poor people thanks to the contribution offered by the Group, by employees and the citizens and entrepreneurs adhering to this social responsibility commitment.
In addition to this was the commitment made towards six particularly active Associations in the Milan metropolitan area in tackling the food emergency problems of the poorest, selected with the help of the Foundation for Innovation in the Third Sector - FITS in order to create social value and ensure the most effective impact on the welfare of the community.