Best meeting the new needs of customers, offering a better experience in line with what has been tested in other areas of consumption, building a solid and lasting relationship through a higher level of expertise and quality consulting are the distinctive elements of Intesa Sanpaolo's strategy to become the reference bank and preferred commercial partner of current and potential customers.

Thanks to this approach, in 2015 Intesa Sanpaolo attained some certifications of excellence from the Istituto Tedesco Qualità Finanza, a European leading institute in market research in the field of quality. The Group was awarded Quality Seals as “Excellent bank with branches”, “Excellent” online banking and “Top” in terms of quality/price ratio. Intesa Sanpaolo also won “First gold prize” as the best bank in Italy to offer the financial advice service within the scope of the survey “Best in Italy – Service champions”.