Intesa Sanpaolo Group is particularly involved in the dissemination of knowledge related to economic and financial issues, to make people more aware (especially the young generations) of their choices. The Bank undertook numerous initiatives by providing, without marketing purposes, the experience and advice of its employees and specialists.
Since 2008, in order to encourage education opportunities for young people, in partnership with Osservatorio Permanente Giovani-Editori, Intesa Sanpaolo has promoted the project “Cultura finanziaria a scuola: per prepararsi a scegliere" (Financial culture at school: get ready to make choices), which aims to provide useful knowledge to individuals on how to make reasoned decisions about their future. Dedicated to high school students, in 2015 the project involved approximately 500,200 students and over 19,000 classes. The “Young Factor” project was launched in 2014. Involving Intesa Sanpaolo, Unicredit and Monte dei Paschi di Siena, until school year 2020-2021 this project will include a series of initiatives to encourage the highest level of economic and financial education in Italian students.
Museo del Risparmio (Savings Museum)
The Museo del Risparmio (Savings Museum) was opened in 2012 in Turin by Intesa Sanpaolo. It is the first interactive multimedia museum dedicated to the economy, with the aim of encouraging thoughts about savings and teaching the basic concepts about investments.
In 2013 the Bank founded the International Federation of Finance Museums in collaboration with the Museum of Global Finance in Beijing, the Museum of American Finance in New York, and the Global Financial Literacy Excellence Center in Washington. On the occasion of the 2015 Annual General Meeting, which brought together museums from 15 countries, the presidency of the Federation has been assumed by the director of the Museo del Risparmio, in coordination with the Chinese founder of the IFFM (International Federation of Finance Museums).
In these years the activity was mainly addressed to young people, to raise their awareness on the issue and provide basic knowledge essential for their future life. In 2015 Expo Milano provided an opportunity to talk about savings not only from a financial point of view, but also from the point of view of resources. Therefore, the Museum carried out a series of initiatives to make us think about food waste, its impact in terms of costs and how to combat it.
Thanks to the development and consolidation of an effective partnership with the bodies that - at national and international level - operate in the field of financial education, various partnership initiatives for children and students have been developed. In addition, several projects were carried out with schools, both for pupils with dedicated laboratories and for secondary education teachers, for whom, in collaboration with Assonebb (National Association for the Encyclopedia of the Bank and the Stock Exchange), a series of 10 web seminars on financial education topics was launched. As part of the Turin International Book Fair, in collaboration with the local office of the Bank of Italy, joint initiatives for students were organized.
During the year, the Museum organised or participated in numerous events to raise awareness on this issue.
Finally, a lot of work has been done to monitor the effectiveness of financial education to young people and share good practice on the issue: as a partner, the museum has joined the project for the monitoring of financial education initiatives in Italy, a project coordinated by Fondazione Rosselli, in collaboration with the Bank of Italy, Consob, Covip, Ivass and the Foundation for Financial Education and Savings; it has contributed to the realization of an experiment for evaluating the effectiveness of workshop activities aimed at teenagers, conducted in collaboration with the Istanbul Isbank Museum and Museo Interactivo de Economia (MIDE) of Mexico City; it was involved in the FIN-KIT project "Financial Literacy: a Key Tool to Improve People's Life Cycle", co-funded by the European Commission and coordinated by CeRP – Collegio Carlo Alberto, which aims at sharing good practices in financial education and at devising new teaching and dissemination tools. Moreover, a partnership with leading national Universities has been launched on the monitoring techniques aimed at measuring the effectiveness of the educational activities carried out by the Museum itself. For further information please visit the Website @.
In partnership with the Consumer Associations, the project “Mettere in comune competenze” (Skills pooling) was launched in 2011 with a long-term time frame, with the aim of improving the mutual knowledge and collaboration skills to the benefit of customers and consumers. The project is divided into four activity sectors: training of Consumer Associations’ middle managers; development of a training plan targeted at all Intesa Sanpaolo employees; initiatives for the training and information of the local structures of the Associations; meetings with Intesa Sanpaolo Group top management and middle and junior managers of the Associations to combine skills and proposals in the main operating areas. 2015 was marked by the scheduling of activities in the plan and the mutual will to implement the project through a joint brainstorming on the possibilities of change in the relationship between Banks and Associations. A series of seminars on insurance and social security issues and the involvement of the Lombardy regional administration in the local training project has been scheduled for 2016.